New industrial electrical distributor launches in Australia

The Australasian Power Solutions Group and its operating subsidiary, APS Industrial, have launched in Australia. The new company offers a broad range of low- and medium-voltage industrial electrical and automation products across Australia.

The company has been formed by experienced leaders in the local industry and incorporates the existing businesses of Ramelec and HiTech Control Systems. Together, these two companies have been successfully servicing the electrical needs of customers in Australia for over 20 years.

The new company will be led by the former MD of Rockwell Automation Australia and New Zealand, David Hegarty, with former NHP CEO Lloyd Thomas.

APS Industrial will offer Siemens Industrial Automation products and solutions exclusively as master distributors of the range in the region. The company also has key distributor partnerships with Weidmuller, Rittal and EPCOS/TDK.

Jeff Connolly, CEO of Siemens Australia, said, “APS Industrial is a major move that indicates how serious we are about long-term growth in the region. We’ve listened to customers and want to give them ‘real choice’ that delivers the best products, combined with the best customer experience. We see APS Industrial as an extension of the Siemens family, and the credentials of the board and senior management team speak for themselves.”

“With the onset of the digital age and Industry 4.0, Australian businesses — and indeed global businesses — will be reliant on the digital connectivity provided by technology partners in order to succeed in the future,” said Lloyd Thomas, chairman of APS Group.

“In Australia, that partner will be APS Industrial and with an experienced and accomplished customer-focused leadership group, we look forward to growing our business together with our customers,” Thomas said.

“The core focus of APS is to meet the needs of customers with a professional and easy-to-do-business-with approach. By partnering with the world’s leading technology companies and ensuring our extensive range of products can seamlessly communicate with each other, we’re excited by the ‘game changer’ that APS Industrial will represent for the Australian industrial electrical industry,” said MD/CEO David Hegarty.

APS Industrial is headquartered in Melbourne and in addition has a national network of offices in Adelaide, Perth, Sydney and Brisbane supported by strategic local stockholdings and expert technical and application knowledge.

Image caption: (Standing L to R) Lloyd Thomas, Chairman of APS Group; Jeff Connolly, CEO and Chairman of Siemens Pacific; (seated L to R) Michael Freyny, the head of Digital Factory and Process Industries at Siemens Australia and New Zealand; and David Hegarty, Managing Director and CEO of APS Industrial. Image courtesy of Siemens.