Philips to change name to Signify
Philips Lighting has announced plans to change its company name to Signify, while keeping the Philips brand for its products.
The choice of the new company name originates from the fact that light becomes an intelligent language, which connects and conveys meaning, the company said in a statement.
The company will continue to use the Philips brand under the existing licensing agreement with Royal Philips.
The new company name satisfies the company’s contractual requirements under the Company Name License Agreement with Royal Philips, which requires that it changes less than 18 months after Royal Philips no longer has a controlling interest. In view of the renaming of the company, a proposal to amend the articles of association of Philips Lighting N.V. will be submitted to the annual general meeting of shareholders to be held on 15 May.
“We’re excited to announce our new company name as another step in our transformation journey,” said Eric Rondolat, CEO of Philips Lighting.
“Our new company name is a clear expression of our strategic vision and a fabulous opportunity to introduce a new corporate look and feel that is uniquely our own and will serve to further unite our 32,000 employees. At the same time, we remain proud to continue to use the Philips brand on our products.”
Philips Lighting’s roots date back more than 125 years to the business founded by Frederik and Gerard Philips in 1891 in the Dutch town of Eindhoven.
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