Clipsal launches consumer campaign

Clipsal by Schneider Electric has launched a consumer marketing campaign - Life Is On.

Targeted at home builders and renovators, the campaign revolves around the idea that a house is more than a physical address - it’s an emotional place where electrical products and solutions can bring a home to life and transform it into an exciting space through new experiences. 

To coincide with the launch of the campaign, Clipsal has released a light-hearted video showing a group of cheeky raccoons discovering an empty home and bringing it to life - by playing, dancing and even twerking. The video reveals the Life Is On brand personality, as well as how smart home solutions make it simple to bring a home to life.

Through the campaign, Clipsal by Schneider Electric wants to take the lead by educating consumers on the variety of electrical products and solutions available and how they really can make a difference to their everyday lives.

Australia is the first country to launch the campaign, and it will be rolled out worldwide.