Philips moves up in Interbrand's Best Global Green Brands ranking

Royal Philips has moved up nine places in the annual ranking of the top 50 Best Global Green Brands by brand consultancy Interbrand. Philips now holds the 14th position, up from 23rd last year.

“This year, our Green Product sales exceeded half of total sales, showing that our sustainable performance has resulted into a stronger demand driver for our brand. We believe that adopting a circular economy approach to our business models, materials re-use and design will further give us a competitive advantage while making the world more sustainable,” said Henk de Bruin, head of group sustainability at Philips.

Patrick Stal, managing director of Interbrand Amsterdam, concluded: “The brand’s performance on corporate citizenship and sustainability-related factors has always been a part of its DNA. What we are now seeing is that global audiences are increasingly noticing this performance and finding it a relevant addition to their perception of the brand. The growth in Philips’ green perception is bound to continue to deliver real value for this brand, as the brand allows itself to show the world how strong it performs on corporate citizenship and sustainability-related issues.”

Information on Interbrand’s Best Global Green Brands is available at: www.bestglobalgreenbrands.com.