BLUETTI partners with rugby league star Latrell Mitchell

Energy storage company BLUETTI has collaborated with Rabbitohs fullback Latrell Mitchell in a new video campaign that sees the athlete returning to Country following a calf injury.

With a theme of ‘Recharge, Rebuild, Return’, the video showcases Mitchell’s sports journey, highlighting the challenges and triumphs he has faced throughout his career. The video continues as Mitchell rejoins his family and community at Winmarra Farm near Taree, where BLUETTI power generators fuel his off-grid activities.

BLUETTI said the partnership underscored its mission to empower individuals and communities with robust power solutions, enabling them to push their boundaries.

“We are thrilled to collaborate with Latrell Mitchell, an exceptional athlete and an inspiration to millions,” said James Ray, a spokesperson for BLUETTI.

“Latrell’s relentless pursuit of greatness perfectly aligns with our vision of empowering those who lead an active lifestyle. Together, we will create a positive impact, championing sustainable energy solutions for a brighter future.”