ADT Security re-enters market with video guarding tech

ADT Security Group, a subsidiary of Intelligent Monitoring Group (IMG), has announced its plan to re-enter the guarding business alongside another IMG company, Signature Security Group.

In 2012, ADT Security exited the guarding business in Australasia and transitioned to a subcontractor model. Now, the company intends to combine its historical knowledge, experience and established infrastructure with IMG’s leadership in order to bring some innovative technological solutions to the direct guarding market.

Both ADT Security and Signature Security Group will use existing monitoring platforms to introduce specialised video guarding services. This essentially means using cameras as advanced alarm systems. Integrating video technology into security protocols should create a more proactive approach to safeguarding properties through real-time monitoring and rapid response to potential threats, according to the companies.

Dennison Hambling, IMG’s Managing Director, said the move would revolutionise alarm monitoring. “This new service not only addresses security gaps, but also provides a continuous feedback loop for improvement,” he said.

“ADT Security and Signature Security Group’s advanced guarding solution will allow cameras to evaluate environments, detect unusual activities, alert the monitoring teams, and go straight to the relevant authorities from A1-graded security monitoring rooms to protect premises around the clock.”

Hambling added that customer feedback had highlighted frustrations with the traditional guarding, patrol and monitoring response model, particularly regarding slow and ineffective reactions to rising crime rates, often at considerable cost.

“ADT Security and Signature Security Group guarding from an A1-accredited facility delivers the capability to operate live and respond actively in real time during threat situations, all at a significantly lower cost to the customer,” he said.

IMG said the service had already been successfully taken up in the United States and has demonstrated a correlation between video guarding, increased arrest rates and a decrease in crime rates.

“The goal with this new service is to deter criminal activity and, in the event that it does occur, have a real-time presence to alert the authorities directly with verified responses, ultimately aiding in the apprehension of perpetrators,” Hambling said.

“This will give customers genuine peace of mind and contribute to reducing the approximately 900,000 reported attempted or actual break-ins that occur in Australian businesses and homes each year.”

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