Why human-centric lighting is the way to go

Human-centric lighting is becoming the gold standard for more productive workplaces and better customer experiences, according to new research from Signify.

Following a survey of 500 small to medium business owners, Signify’s report was released to highlight the importance of investing in connected workplace design and technology. This includes connected lighting, spaces and sustainability initiatives.

Businesses that have already adopted such mechanisms said it improved employee engagement (36%), wellbeing (44%) and productivity (43%), and increased cost savings.

However, despite recognising the benefits, one in five of those surveyed said their business has been slow to implement the technology.

“The technology works by connecting in-depth knowledge of user needs with the dynamic lighting applications to improve feelings of wellbeing and performance. This includes new approaches to reducing glare and other forms of visual discomfort, and the use of daylight to increase energy efficiency,” said Signify spokesperson Simon O’Donnelly.

“For those businesses that are paying attention to their staff’s physical experience at work, including light, design and air quality, they are realising significant benefits, such as happier employees, improved sustainability credentials and a stronger bottom line.”

While the research highlights the role of design and intelligent lighting in improving workplace wellbeing and productivity, it also plays a crucial role in influencing customers. From brand perceptions to consumer engagement, lighting creates an emotional connection between the consumer and businesses.

According to the study, 91% of business owners believe it would improve their customers’ experience.

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