Your fleet is your canvas for maximising profits
Supplied by XL Service Bodies on Tuesday, 02 September, 2014
Maintaining a fleet of vehicles, no matter how small, is considered a major operating expense for service focussed businesses.
You can easily turn this expense into revenue by using your vehicles as “mobile” billboards of your brand, thus taking advantage not only of the more traditional forms of building customer awareness - word of mouth, storefront, print and online media, etc - but also utilising a more creative approach to promote your company and products/services.
The ultimate goal of effective brand management is to increase sales, maximise profits and company value.
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