StayinFront mobile selling solution

A mobile selling solution from StayinFront is set to revolutionise mobile retail execution by putting integrated, intelligent outlet data on more than 320,000 retail outlets throughout Australia and New Zealand, at the fingertips of consumer goods companies and their field forces for the first time.

StayinFront Sales Locator is a complete solution that combines software, data and services to provide powerful sales and competitive data on retail outlets nationally.

The SaaS-based solution enables reps to identify and capitalise on the key opportunities in the field by providing strategic insight into a territory, customers and prospects, including the relative size of each opportunity.

The unique combination of outlet data, map-based journey planning tools and ongoing refreshes and data maintenance enables field forces to become more efficient and productive, sell more and discover better ways to manage a territory.

The intelligent outlet data integrates seamlessly into the StayinFront mobile sales force automation solution with processes that regularly update, independently verify and maintain the data. The data is presented in easy-to-use dashboards, and onboard mapping tools direct the representative to the store - all on their mobile device.

StayinFront Sales Locator uses a comprehensive range of factors, including current sales performance, as well as local area and store attributes such as outlet information (including location and complementary outlets), the competitive landscape, the demographics of the catchment area and accessibility by road and public transport to allow easy comparison between stores. The Sales Index predicts relative sales opportunity for each outlet, while the Competition Index rates the competitive potential of an outlet and allows a rep to know where to focus their efforts and the sales message most likely to generate a favourable outcome.

The real value of the data is unleashed when combined with StayinFront EdgeCG to pinpoint the location of an outlet and identify the relative size of the opportunity.

The company claims StayinFront Sales Locator is a breakthrough solution that provides consumer goods companies and their field forces with fact-based intelligence and tools to do more, know more and sell more. Field forces can now analyse outlet data to identify opportunities and develop strategies and tactics to drive effectiveness based on powerful information and insights. It empowers reps to sell, plan and make decisions based on fact - not incomplete, outdated or unknown information.