Philips gains eight places in green brand ranking

Royal Philips has gained eight places in the annual ranking of the Best Global Green Brands by Interbrand. The company is one of the fastest climbers in this year’s ranking, moving from 31st in 2012 to 23rd in 2013.

“We are proud to see this leap in green brand score, demonstrating Philips’ continued focus on driving sustainability throughout the organisation,” said Henk de Bruin, Head of Group Sustainability at Philips.

“Philips has a long tradition in sustainability reporting and in making the world healthier and more sustainable through innovation. With the renewal of our company vision, our goal is to improve the lives of 3 billion people a year by 2025.”

“This year Philips shows an impressive move,” said Jez Frampton, Global CEO of Interbrand, a leading brand consultancy. “The 8-place increase is a testimonial of the company’s vision which will not only drive its businesses forward, but also have a positive impact on the environment and communities in which it operates.

“We observe a positive gap between Philips’ environmental performance and consumer perception and are convinced that Philips is well positioned to translate its sustainable performance into a stronger demand driver for its brand.”

Information on Interbrand’s Best Global Green Brands is available at www.bestglobalgreenbrands.com.