iCat wins SAimX award

The iCat application from Clipsal by Schneider Electric has won the Business and eCommerce category of the South Australian Interactive Media Excellence Awards (SAimX).

The SAimX awards showcase entrepreneurial and innovative businesses in South Australia and recognise those committed to developing and changing the digital technology landscape. The Clipsal iCat entry, an iPhone and iPad version of Clipsal’s Trade Product Guide, claimed the top award in the Business and eCommerce category with the judging criteria based on outstanding innovation in the use of digital media technology.

The Clipsal & Schneider Electric Partner Business worked with South Australian-based cross-platform digital media design agency Enabled to bring the desktop application to life in the handheld device market.

“We wanted to take our extensive Clipsal Trade Product Guide and make it more accessible for our customers, who often need to determine what products to use on-the-go,” said Anthony Locke, digital systems manager, Clipsal & Schneider Electric Partner Business.

“Enabled has helped us to create an extremely efficient and easy-to-use application which will help those seeking the right products for the job at any time and any place.”

Clipsal iCat’s new interface layout has features that benefit users by allowing them to bookmark frequently used products and easily tap and scroll through the extensive listings within the application. To save customers downloading iCat across multiple devices, the application has been bundled into a universal app, which also stores its content locally and is fully accessible without internet access.