Gerard Lighting changes its name to GLG
Gerard Lighting has announced changes to its brand, including changing its name to GLG and introducing a new website.
The group, which is responsible for brands including Pierlite, Sylvania, Austube and Inlite, said its new name encapsulates a move from being a product provider to an organisation with an innovative solutions-based approach.
The changes to the group company brand will see the business brands elevated and go to market as ‘Pierlite’ and ‘Sylvania’, servicing the market’s indoor and outdoor lighting needs respectively.
Inlite, Sylvania Connected Solutions, Austube and Integrated, as well as the New Zealand operation, will continue trading as part of the comprehensive GLG solutions offering.
“We might have a new group name, but we carry forward almost a century of experience with us and a portfolio of proven and trusted brands like Pierlite and Sylvania that our customers know and trust,” said GLG CEO Les Patterson.
Its transformation to a technologically savvy business has also been demonstrated by the investment in Sylvania Connected Solutions — which offers intelligent IoT devices, systems and technologies that address urban challenges — expansion of the GLG Innovation Centre and upcoming launch of the online configurator tool GLG Composer.
The GLG Innovation Centre, which is claimed to be the largest lighting lab and testing facility in the Southern Hemisphere, enables GLG to develop high-quality lighting solutions. It encompasses photometry, thermal and endurance chambers, IP chambers and more.
According to the company, the GLG Composer is a digital configurator which enables design on demand with technical documentation, compliance, 3D models, pricing and codes available in moments of submitting product requirements. The product can then be delivered within weeks.
“Composer is like nothing else on the Australian lighting market,” said Patterson. “GLG is the only company with the scale and ability to provide such a unique design-on-demand system. This is just one example of how we are working to change our industry for the better, with greater flexibility and shorter lead times.”
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