Eaton signs distribution agreement with Synnex

Eaton Electrical (Australia) Pty Ltd
Friday, 01 May, 2009

Eaton Industries has announced a distribution agreement with IT distributor Synnex Australia to sell its MGE Office Protection Systems range of UPS systems throughout Australia.

According to Eaton Industries’ General Manager, Power Quality Australia & New Zealand, Michael Mallia: “Synnex was principally selected for its reach and operational capability with a physical presence in Sydney, Melbourne, Brisbane and Perth, and a network of over 6000 resellers throughout the country, together with strong warehousing systems and supply chain processes. Eaton consequently expects to improve its delivery through the IT channel in this new relationship and raise Eaton’s own profile in higher-end data centre solutions.

“This new alliance continues Eaton’s commitment to our IT channel while increasing awareness and expanding our footprint and support to our resellers.”

Synnex Australia Product Manager Andrew Yi adds: “Eaton has a well-respected reputation in the marketplace as a leader in providing power protection, distribution and management. We look forward to expanding awareness for Eaton’s products and services.”

Mallia states that the current economic climate doesn’t faze him: “The UPS market is pretty strong. We’ve actually experienced significant growth in the first quarter of 2009 over the same period last year. Events like the recent blackouts in Sydney are helping to put UPS systems higher on the list of IT equipment purchase priorities. We’re actually growing faster than the market at the moment and this partnership with Synnex will help us sustain that growth.”

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