Crisptech changes name to Ethernet Australia

Crisptech, an Australian importer and distributor of industrial communications products, has changed its name to Ethernet Australia. 

The name change is part of the company’s strategy to focus exclusively on the marketing and sale of industrial cabling, networking, wireless and IP camera solutions to Australia’s mining, transport, infrastructure, power and water distribution, and building and manufacturing automation sectors.

“Two and a half years ago we separated the individual business units within Crisptech to create Ethernet Australia, Lumigen and Elindus,” said general manager Nick Czeperko.

“At the end of December 2014, we decide to exit out of Lumigen and Elindus to focus solely on the industrial communications division of the business.

“Industrial communications, cabling, networking, wireless and fibre products have been the backbone of the business from inception.

“Recently, we have added IP cameras and fanless embedded computers to further enhance industrial surveillance and connectivity capability.

“While Crisptech has been known for over 15 years in this industry, we think it’s time to rebrand and reposition the business for the future.

“We felt it important to have a trading name that more accurately describes our business and future business aspirations.”

Czeperko said the rebrand was simply a name change, and that all other details would remain the same including the ABN.

“Most importantly, under our new name Ethernet Australia, we will continue to bring the right solution to the market, by providing leading-edge products, exceptional customer service and timely technical support.”