Gerard Lighting launches new specifier website
Gerard Lighting has launched its new specifier website bringing all its professional brands and products under one digital roof.
Co-created with a wide range of customer groups across the industry providing feedback through informal focus groups and discussions, the website brings together the preferences of users.
The website will allow users to choose solutions by segment, allowing quick and easy specification in a variety of different project areas, the ability to view product information by clear and defined product categories, easy access to details on completed Gerard Lighting projects and the ability to keep up to date on global and local trends that influence lighting design and specification.
The website will offer specifiers, lighting consultants and architects quick and easy access to lighting solutions, case studies and critical product information, and insights into lighting trends.
“We’ve designed this new destination for customers to cut through the clutter and directly find the information relevant for them. If a hospital administrator or specifier is on the site, they can navigate straight to the healthcare tab and be presented with a comprehensive list of applicable lighting solutions specific to that vertical,” Gerard Lighting General Manager Ben Mills said.
To add another point of differentiation, specifiers can toggle between ‘good’, ‘better’ and ‘best’ tabs to offer a tiered lighting solution based on desired outcomes and budgets.
This new look, refined website features a comprehensive library of photometrics for specifiers to download IES and REVIT files, providing a one-stop shop and much needed time saver during the design process.
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