Groundbreaking experience awaits new Sydney theatre patrons

NEC Australia and Western Sydney’s West HQ venue have formed a partnership that will see NEC digital display systems and ICT solutions featured at West HQ, a hub for entertainment, fitness, lifestyle and accommodation.

The partnership centres on the Sydney Coliseum Theatre, a new 2000 seat multimode venue due to open in December 2019. The venue will accommodate theatrical performances, corporate events, conferences and more.

NEC LED display systems for menus, wayfinding and interactive customer promotions powered by Cisco Vision IPTV will feature at the venue. NEC will also develop and deploy solutions for CCTV security systems, network infrastructure and free guest Wi-Fi across the eight-hectare site.

“NEC has been intimately involved with the design and construction of the Sydney Coliseum Theatre at West HQ to ensure the customer experience from arrival to exit is exceptional,” said NEC Australia Managing Director Mitsuhiro Murooka. “This really will be a centre of technological excellence; a world-class venue with world-class technology solutions and a one of a kind for Sydney.

“NEC already has a strong relationship with Western Sydney in the health and education sectors, but this is an entirely new frontier for us — the possibilities now and into the future are boundless,” he said.

The customer experience will include a digital walkway ‘crystal bridge’ with glass flooring brought to life by the latest in LED display technology, creating a spectacular, immersive visual experience for patrons before they even enter the Sydney Coliseum Theatre.

“This major partnership with NEC is a step-change in pace, innovation, security and customer experience for West HQ as a destination, and as an industry leader,” said West HQ CEO Richard Errington.

“We are incredibly excited about the relationship forged with NEC and are confidently looking to how we will evolve the partnership and do exceptional things for the arts and the community together,” Errington said.

Image caption: An architect's impression of Sydney Coliseum Theatre, West HQ. Image supplied by NEC Australia.